SOUDAN LANE

David Bateman established Soudan Lane in Sydney on his return from 9 years with J Walter Thompson in Toronto and Kuala Lumpur. The Company is a fully integrated Advertising & Communication company designed to provide a holistic one-stop shop through a unique collaboration of talent. Today we are based in Brisbane - it's warmer, talent resources are refreshing and plentiful, and the traffic is less frenetic, and we have ‘world best' collaborators in London, Los Angeles, and Toronto... Clarity and long term consistency of message is the cornerstone of Soudan Lane Creative. We Research and test, we measure the outcomes, and we refine as needed - we're persistent! We work from the beginning, Product and Packaging and through all communication channels to ensure a seamless message - Brand Creation - fully integrated - on target... We are driven by investment optimization, we choose the communication channels that effectively reach the target and allow clear expression of the Creative..

Also known as: Soudan Lane Pty Ltd.