PULSE LOCAL MARKETING - Key Persons
Amanda is born and raised in Lafayette, and a Purdue graduate. After spending... Read More
My background is in sales and I'm driven. I've worked for over... Read More
My background is in sales and I'm driven. I've worked for over 20 years in local direct marketing and am the Digital Sales Manager for Pulse Local Marketing/KIMT Rochester-Mason City.
I am a family man and an avid outdoorsman. My wife of 22 years and I have a college-bound son who plays football and hopes to go to medical school.
Candy is a 30 year resident of the Huntsville, Alabama area and has been in... Read More
Candy is a 30 year resident of the Huntsville, Alabama area and has been in business development and sales leadership since 2002. She began her career in the healthcare sales arena and transitioned to advertising during the "digital boom". Candy was instrumental in the growth of a major media company's digital initiative and she possesses immense industry and technical knowledge. She joined WAAY in 2015 and helped lead the digital agency to 200% year over year revenue growth. Candy is a graduate of the University of Alabama in Huntsville, and has strong ties to the local community. When Candy's not working, she and her son enjoy traveling and spending time with their cats and dogs.
As a native of Southern Oregon, Chantell has been a small-town girl built... Read More
As a native of Southern Oregon, Chantell has been a small-town girl built with an optimistic flair and energy for life. From her big-city dreams in LA to her current journey into marketing back in her hometown she is always in search of a new challenge! She has had many different career paths as an air host, social media manager, video producer, and then to her time here at NewsWatch 12-transitioning into traditional advertising and digital.
This diverse background has only helped her learn unique strategies and find success in the ever-changing digital world. Outside of having a strong passion for her family, her team, and her career goals she is a lover of life, adventure, discovery, and of course wine. Chantells' motive she lives by "Even if all we have is glitter and Jesus -were gonna make it work"
Julie is a native of Eugene, Oregon, and was indoctrinated into the world... Read More
Julie is a native of Eugene, Oregon, and was indoctrinated into the world of media from a young age. Her dad was a Media Buyer as well as a Professor of Advertising at the University of Oregon, where she also continued her studies in Advertising.
In 2004 Julie began working in television at a local broadcast station and learned the business from the inside out, from Traffic to National Sales to Local Account Executive. In addition to working on the broadcast side, Julie also learned the ins and outs of the agency world, working for ad agencies in the area, and eventually opened her own Agency in 2010, working with clients locally, regionally, and nationally.
In 2019 Julie was excited to start a new journey and return to her roots in TV while focusing on the changing landscape of the digital world. Julie loves using her experience in crafting media strategies to help clients solve problems and create campaigns and plans that are efficient, effective, and get results.
When she's not working, Julie loves to spend quality time with her husband, Jeff, and her son, Carter. She loves riding horses, gardening, hiking, and spending time with her extended family and friends.
Lauren is a native of Terre Haute, Indiana where she currently resides... Read More
Lauren is a native of Terre Haute, Indiana where she currently resides with her husband of five years, Brady and their two daughters Lillian, three and Olivia, three months. She is a 2011 graduate of Indiana State University where she majored in Recreation and Sports Management with a minor in Marketing. She started her career at Nexstar Media Group, where she spent four years as an Account Executive. Lauren quickly found a passion in digital marketing which led her to her current role as Digital Sales Director at WTHI-TV/myFOX10. When she isn't working, Lauren loves spending time with her family. She likes to run, enjoy time with friends, good food and wine, and traveling.
Job Titles:
- Chief Digital Officer
- Heartland Media As Chief Digital Officer
Lisa Bishop joined Heartland Media as Chief Digital Officer in October 2015.... Read More
Lisa Bishop joined Heartland Media as Chief Digital Officer in October 2015. Bishop is a digital monetization and product specialist who has led transformational change in the local media industry for the past 16 years. She most recently served as VP Product for digital publishing SaaS provider LAKANA. In her role at Heartland, Bishop oversees all digital operations, strategy, monetization and business development of audience and revenue for the station group. She also oversees the company's new digital agency, PulseLocal Marketing. Prior to her time at LAKANA Bishop conceived and executed the formulation of Gray Digital Media (GDM) in 2002 under the leadership of then COO Bob Prather. She was the catalyst to a culture transformation of Gray's local television stations and the creation of their local digital properties by transforming a traditional media distribution company to focus on content gathering and syndication across multiple digital platforms. Bishop oversaw all digital initiatives including web, mobile, online operations, business development and revenue and monetization strategies. She also led the efforts to build out a fully supported digital agency, LocalX Marketing, offering solutions such as: responsive web site development, social media management, reputation management, database and email marketing management, and search engine management. Prior to this, Lisa led the first interactive team for Benedek Broadcasting, Benedek Interactive Media (BIM), from 2000-2002, bringing many local TV stations online for the first time. Lisa holds a Bachelor of Science in Business Management from Montreat College in North Carolina. Additionally, she has earned a Masters of Business Administration from the Keller Graduate School of Management. She lives in the greater Chicago area with her husband and their two children.
Job Titles:
- Director of Digital Sales
Michelle has been living in the digital marketing world since 2002. She... Read More
Michelle has been living in the digital marketing world since 2002. She started in the Newspaper industry in the Online Department and quickly moved into the Digital Sales role. When the local TV station heard what the newspaper was doing with digital marketing sales, they asked her to join their team and build a digital sales program from the ground up. Her dream job!
She was brought onto a sales team that had no experience with digital marketing. The first question was, what is an impression. She worked 1 on 1 with each TV Account Executives, training them on all digital marketing aspects. They quickly changed the culture. She had TV Account Executives talking the talk and walking the walk in the digital marketing world.
In 2011 Smith Media hired a new VP/GM with a digital culture in mind and he quickly moved her into the Director of Digital Sales role. She began building the digital program with their Burlington Vermont TV station. In 2013 Smith Media sold their Burlington group to Nexstar and she dug into the Utica, New York station exclusively.
She helped managed not only the digital sales operation but the day to day operations of the Business Office, Traffic Department, and Sales Team. She worked side by side with the VP/GM to increase station revenue and decrease expenses.
In March 2014, Heartland Media acquired the Utica NY station and she remained the Director of Digital Sales and begin to build the Heartland Interactive division.
Outside of her Director of Digital Sales role, Michelle has been married to her husband Michael for 30 years and they have two adult children, Alex and Kyle. They also have two furbabies, Scooter and Cooper who take up most of her free time.
Nicole is a native of the Memphis, TN area. She is a 2013 graduate of... Read More
Nicole is a native of the Memphis, TN area. She is a 2013 graduate of Delta State University where she majored in French Literature and minored in Communications. In 2015, she moved to Tupelo and started her career in the buying department at Hancock Fabrics Corporate. She then worked as the Marketing Coordinator for a local marketing agency, specializing in social media and online marketing. She began working for WTVA in 2018 as the Digital Sales Coordinator and was promoted to Digital Sales Manager in May 2020. Nicole lives in Tupelo with her husband, Russell, 7-year-old son, Wilson, and tabby cat, Gravy.