JOHN MARTINS

It is this theme of connection, of providing an experience, that motivates my current work in digital communications. Visitors to the websites we build are looking to connect - to possibilities, to memories, to information, or to each other. Our role is to facilitate those connections, and our success is measured not only by how powerfully we provide that experience, but also by how effectively we move those visitors to act, to move forward, to take the next step.