LOREN GODEFROY

As a Graphic Designer and ex founder of my own Object Design start-up, I've always been interested in design and human-object interactions. I had to design an ecommerce platform for my brand of newly patented photo frames and this is how I discovered UX for the first time... Later on, while speaking with 2 UX designer friends, I started a deeper research about UX and I discovered that it combines characteristics I really enjoyed in my previous experiences: First, how to pitch a product you created, as I took part in fairs in France and abroad for my own company (professional exhibitions like Maison&Objet Paris and inventors fairs such as International Exhibition of Inventions Geneva). I really like the fact that every decision is backed-up with research and user interviews which give confidence in the design process later on. Finally, visual design and interaction are directly linked to my first love: Graphic Design.