PHYLLIS FANG

I enjoy the process of understanding how ecosystems work, how paths flow and what influences them. This is what drove me to study nutrition & the human body during my Berkeley days... After graduating into the recession, I jetted to the other side of the country and ended up with a fashion job in the Big Apple. Quite a cliché, but then again, aren't your twenties meant to be rather dramatic and a bit cheesy?... Quickly realizing that my fashion expertise may just be limited to my closet, I pivoted to marketing. It felt chaotic then, but in hindsight, I can see that I was singularly drawn towards understanding the end-user and their behavior. I love that marketing is analytical, but equally emphasizes the feelings and mood of a message-and how they sway a user.