WOO WOW WIN

Forget about surprising and delighting customers. Just delight customers-the right customers for you-by designing and delivering experiences that are rooted in empathy and will advance your strategy. Woo, Wow, and Win shows how businesses of all kinds-B2B, B2C, across a wide variety of industries-are using service design to differentiate their services, build customer loyalty, and create lasting relationships. Get clear, practical strategies for designing and delivering great customer experiences, from beginning to end.