BRAND IQ CREATIVE

Project: Utilize runners name, bib numbers, and race time to commemorate the experience of a lifetime... Challenge: Improve accepted to enrolled student yield rates and total population... Today Audience Engagement is a necessity in order to realize ROI. Whether you are looking to establish a connection, impact yield rates, raise top of mind awareness, improve retention or all of the above; captivating your audience's attention has become more challenging and more necessary than ever. Data tells us that personalizing communications can improve response rates, video provides better retention of information, and microsites produce higher conversion rates. What happens when you do all three? PIVOT - A digital intelligence platform that allows you to exceed audience expectations, engage with unique storytelling, capture and utilize audience data, create viral social media campaigns, with easy to access content, all leading to increased conversion rates. Now that's ROI, that's PIVOT!