BRANDTRUST - Key Persons
Job Titles:
- Consultant
- Senior Associate
Job Titles:
- Member of the Marketing & Customer Management Team
- Head of Marketing / Customer Management
Job Titles:
- Communications Manager Austria
Job Titles:
- Partner
- Brand Expert for Transformation and Empowerment
- Partner in Switzerland
Bastian Schneider is our experienced BrandTrust partner in Switzerland. Over the past 20 years, he has supported global corporations, medium-sized family businesses and start-ups from all sectors in their transformation.
He is passionate about strategic and operational issues relating to brands. And he analyzes the impact they have on corporate development.
For Bastian Schneider, the focus is on immediate results that also have a lasting effect. To achieve this, he combines brand strategy expertise with business understanding and effective change management methods.
Before joining BrandTrust, he accompanied the transformation of a Swiss family business in Zug for twelve years in leading management positions. He also supported a renowned brand institute in Geneva as a consultant and researcher. Before emigrating to Switzerland, he was co-founder and partner of a management consultancy in Witten (Germany).
Bastian Schneider is involved on a voluntary basis as President and Chairman Switzerland of the international Brand Club based in Vienna. Bastian Schneider also stands out as a passionate communicator on the topic of "brand and future". He gives talks at specialist conferences and company events and publishes on his favorite topic, for example in specialist media and on his blog markenzukunft.com. His aim is to raise and strengthen awareness of the value of the brand in the business world. And he wants to make it clear that the brand is a core element of corporate management.
Bastian Schneider lives with his wife and two sons in Oberwil near Zug, Switzerland.
Partner Benedikt Streb fights against the conventional brand understanding - brand is logo - and brand censorship in M&A projects by trying to make the soft factor brand measurable.
Job Titles:
- Administration Manager
- Finance
Colin Fernando is BrandTrust's expert for in-depth brand analysis, strategic optimization of brand portfolios and implementation of brand strategies - especially for B2B and sports brands. The alumnus of the University of Bayreuth is a co-founder and long-standing team leader of the Bayreuth Economics Congress.
After initial attempts to establish P2P car sharing in Germany, his path led him to a leading German premium car manufacturer. In 2011, as the responsible project manager, he developed an event concept for the Asian market that was unique at the time and has since won several international awards.
He joined BrandTrust in 2012. In over 70 projects, Fernando has supported well-known SMEs and DAX-listed companies in developing and implementing their brand strategy and using their brand as a commercial value creation tool.
Fernando is a sought-after speaker and moderator, lecturer at the former BAW, Quadriga University and Lucerne University of Applied Sciences and Arts. Since 2016, he has also been the head of the sought-after Brand Strategy Seminar. He is also the head of the BrandTrust Talks podcast. He is also committed to helping young entrepreneurs and supports several start-ups in the brand development process every year.
As a licensed DFB soccer coach, he has also been driving his players to peak performance for more than 5 years and passes on his experience from many years of higher-class soccer in Lower Saxony.
Colin Fernando is described by his clients as a man with proven "social skills" who always manages to keep his listeners hanging on his every word for long periods of time. He is not afraid to speak unpleasant truths. However, he does not do this for the sake of provocation or attention, but because he is passionately committed to the subject of brands. With his passionate and energetic manner, he regularly fills lecture halls at German-speaking universities and enriches events and conferences with new perspectives on the subject of brands.
Colin Fernando is the expert for in-depth brand analysis, strategic optimization of brand portfolios and implementation of brand strategies.
Job Titles:
- Partner
- Brand Expert for the Fashion and Textile Industry
As a partner at BrandTrust, Dr. Judith Scholz continued the "Luxury & Brands" study series in its third edition in 2018. During her doctorate, she focused intensively on the global textile industry and published her dissertation entitled "Global Brand Management and CSR Communication in Social Networks", which was awarded the University of Würzburg's university prize.
She now advises companies, SMEs and start-ups from the economically strongest sectors, particularly in the textile, FMCG, lifestyle and health sectors. The core topics of her work are the development of promising brand systems and their implementation in companies.
Dr. Judith Scholz advises companies, SMEs and start-ups from the strongest economic sectors, particularly in the textile, FMCG, lifestyle and healthcare sectors.
Job Titles:
- Marketing and Event Manager
Jürgen Gietl is considered one of the most experienced contacts for technology brands. He has advised more than 100 global and regional companies.
Job Titles:
- Consultant
- Senior Associate
Job Titles:
- Managing Partner
- Member of the Executives Team
- Founder and Brand Expert from the Very Beginning
Klaus-Dieter Koch is one of the most experienced brand strategy consultants in Europe: he focused on the topic of brand as a management tool very early on and has been advising corporations and medium-sized companies for more than 25 years on how they can increase their company value with the help of their brand. He has been able to demonstrate his many years of brand expertise in over 300 projects in numerous sectors. His clients include Destination Engadin St. Moritz, Rauch Fruchtsäfte, Julius Meinl, Stabilo, Madeleine Mode, Mustang, UPC Cablecom and Axpo.
Klaus-Dieter Koch founded BrandTrust in 2003 because he recognized the enormous untapped potential of brand management as a driver of value creation for companies and institutions. With his unique combination of passion, expertise and ingenuity, he has since successfully supported decision-makers and helped numerous brand managers to find answers to problems such as brand management in the digital age, differentiation from the competition, brand fitness for the future and leadership management and to exploit their potential in an entrepreneurial and systematic way.
Klaus-Dieter Koch wrote "Reiz ist Geil - In 7 Schritten zur attraktiven Marke", one of the most successful books in brand literature. He is also the author of the reference book "Was Marken unwiderstehlich macht - 101 Wege zur Begehrlichkeit", which has also been translated into English, as well as the publisher of the book "No1. Brands", which was launched on the occasion of BrandTrust's 10th anniversary. His articles and contributions on brand management appear in all relevant business media in Germany, Austria and Switzerland. Thanks to his many years of brand and marketing expertise, Klaus-Dieter Koch is able to capture developments and trends like no other and regularly initiates studies.
Klaus-Dieter Koch holds numerous lectures on brand management and digital brand management at universities and business schools in order to provide brand managers with practical skills and to increase their knowledge of the power of the brand. He has been a member of the core faculty at the ZfU International Business School in Zurich for many years. He is also a sought-after speaker at international industry congresses and brand conferences, captivating CEOs and brand managers with well-founded, inspiring content that is presented in a concise yet charming and entertaining manner.
Klaus-Dieter Koch is one of the most experienced brand strategy consultants in Europe: he has been advising corporations and medium-sized companies for more than 25 years.
Job Titles:
- Associate
- Consultant
- Associate Consultant / Management Services
Job Titles:
- Senior Associate Consultants
This is what our partner Sebastian Schäfer stands for: Using brands to arouse genuine emotions (emotions are energy in motion), which lead to a lack of hesitation in purchasing.
Stephanie Hofer is an expert in brand experience and brand touchpoint management. She specializes in fitness, nutrition and lifestyle health brands and has already successfully supported numerous brand projects in companies from a wide range of industries.
Tabea Höllger is passionate about sustainability. She shows companies how they can find their own powerful and credible approach with which they can shape and position their brands for the future.