CROSS DEVICE

CrossDevice.Press is the aggregation of all news pertinent to cross device development and partnerships within AdTech. Newsletters will be delivered every other Monday morning - typically including the top headlines from the previous weeks with thoughts from the editors... Clearly the challenge marketers face is the ability to identify an individual across all of his/her devices. With multiple digital identifiers on a single device, and an average of 3 to 4 devices per person (1), this is no trivial task. If solved, the capability of a cross device understanding would enable platforms in the advertising technology field to reconcile profiles across devices to represent the individual as a whole, frequency cap across all channels, and provide analytics and attribution representing True Reach (credit: Screen6).

Also known as: CrossDevice.Press