GUEST RELATIONS ASSOCIATION

The Guest Relations Association is dedicated to providing value and support through its services and benefits offerings. The GRA is a network within itself and facilitates networking as a service among peer members for the purpose of sharing information and ideas... The GRA is an organization of guest relations professionals from a diverse group of companies, who offer public and/or private tour programs. Our goal is to help members improve their guest relations activities through the provision and exchange of information and best practices and the development of a resource network... The GRA, founded in 1957, is one of the oldest and most valuable non-profit resource organizations in the United States. The association was initially organized by 13 pharmaceutical companies and was first named the Pharmaceutical Industry Tour Directors. At the organizational meeting in Spring Valley, New York, the agenda looked like this: The Why of Tours, Promotional Aspect, The How of Tours-Planning..

Also known as: guest relations