MARKETING MULTIPLIED

Marketing Multiplied is a collaboration between Mike Moore and Peter Thomas. Mike and Peter's combined experience of more than forty years in the channel and the work they've done with and for brands has shaped the perspective that is expressed in the book... There are more than 1,900,000 people on LinkedIn with channel marketing job titles and 23,680 channel marketing job openings. There were zero books about channel marketing, until now. Marketing Multiplied is your comprehensive guide to indirect channel marketing. We explore topics such as how best to engage channel partners, how to create programs that generate... Channel Marketers don't have to go it alone. There is a better way, and Mike and Peter explain things in a very practical way.