GARDENA MANUFACTURING - Key Persons

Job Titles:

• Creative Director Communication / Partner

Anne's interests are..... Anne's interests are brand development, packaging design and 2D design at Point of Sale. She started her career in San Francisco as a designer working for the Global Fund for Women. Following this, she went to Barcelona and worked for international clients, including, Inditex Group (Massimo Dutti) and Danone. Her knowledge in the areas of fashion and beauty deepened in Hamburg where she worked for Peter Schmidt Group - with clients such as Nivea and Joop!. She has been living and working in London since 2011, expanding her knowledge in the areas of retail and experience design. Together with her colleagues from Kingston University (MA in Sustainable Design), Anne was awarded the entrepreneurship price by Boris Johnson - Mayor of London, for their work on the "Green Key - a guide to a sustainable life in London".

Job Titles:

• Architect
• Creative Director Retail / Managing Partner

Claudia is an interior architect... Claudia is an interior architect with specialist knowledge in lighting effects and visual merchandising. She has previously developed design concepts for Tobias Grau - both for stores and trade shows. She has worked on light planning for Richard Meier Architects (New York). With Umdasch Shop Concept AG, Claudia developed interior designs for a range of reputable companies and international brands. In Switzerland she worked on retail concepts for Migros, and other stores. Today her work is marked by her holistic approach. Clients and end customers profiles and needs are rigorously assessed and, following this a complementary design is developed. Claudia has completed numerous successful projects. Her work has been awarded with the AIT Award 2010 and was nominated for the German Design prize 2012.