JONATHAN YAP

The Location Based Experiences team in Singapore focuses on space visualisation technology that helps people navigate and manage spaces... In October 2015, Visa Design Studio setup its first home base outside of the US in Singapore. I was the one of the 2 staff that was brought in to kick-start the team. Moving like a startup within a large organisation, we were able to innovate much quicker and cultivate a mindset that would set the team in Singapore as part of the centre of digital transformation internally... Emotivu was the result of Startup Weekend in 2012, an ambitious project that bring emotions, tweets, and movies together. Using sentiment analysis and a complex algorithm, Emotivu recommends you movies to watch based on your tweets. This was the initial proof of concept that slowly evolve over time.