NUDGE UNIT

The Nudge Unit is the world's first behavioral design team embedded within a health system. We leverage insights from behavioral science to design, implement, evaluate, and disseminate scalable nudges to steer medical decision-making toward higher-value care, improved patient outcomes, and more equitable health care delivery. Consistent throughout our work is a desire to make the right choice the easy choice.  ... The Nudge Unit is supported by the Center for Health Care Innovation and the Penn Center for Health Incentives and Behavioral Economics. ... The Nudge Unit designs and implements scalable nudges to improve medical decision-making and patient outcomes

Also known as: The Nudge Unit