AFEMax™ is an exclusive upstream oil and gas focused auction service aimed at reducing project costs to "Buyers" and increasing utilization for "Sellers". The concept behind AFEMax™ is to achieve the maximum unit cost reductions through public reverse-bidding auctions. The auction is a process in which Sellers bid for the prices at which they are willing to provide their goods and services to the Buyer's project. The role of the AFEMax Consultant is to connect the Buyer's requirements with the Sellers capacity through AFEMax and generating the greatest value to both parties.