COPPEI COLLECTIVE - Key Persons


Beth Jenson

Job Titles:
  • Leadership Coach, Manager Coach and Personal Coach
Beth Jenson is a ICF certified (ACC) leadership coach, manager coach and personal coach who is also a licensed mental health counselor (LMHC). She engages clients at all levels to broaden their self-awareness, emotional intelligence and relational skillset, and develop a psychologically healthy mind-set which creates wider possibilities for behavioral change. As a staff tutor at Henley Business School in Copenhagen, Denmark, Beth assists corporate leaders become certified executive coaches and discover their own coaching voice with a wide range of evidence-based models, tools and techniques within psychological frameworks.

Carol Wang

Job Titles:
  • Leadership Coach, Life Coach
Carol Wang is a leadership coach, life coach, team coach and a coaching trainer and leadership trainer. She focuses on applying coaching, team coaching and training for leadership and organization development. Her leadership coaching clients range from new leaders to C-level executives. She coaches them to be more aware of their values, purpose, strength and level of effectiveness and how to use the awareness to become a more effective leader. She trains and mentors new coaches. She also provides coaching to new immigrants to support them and their families on the transition to the new country. At Coppei Collective: Carol Wang coaches' leaders, managers and new hires. With her background as an engineer, manager and executives, she understands clients' challenges quickly and brings clients the learning and actions relevant to the business. Her coaching brings the benefits on business impact as well as the personal growth. Her training on the neuroscience advanced coaching helped her clients in the technology and business world understand why and how the personal growth can happen so they leave her coaching with growth as well as knowledge and tools to grow themselves.

Chandra Bornstein

Chandra focuses on Leadership Development, Coaching and Facilitation. She weaves her talent management, leadership experience and business background into strategies that help individuals and organizations succeed. Clients work with Chandra in a variety of areas including communication skills, team development, culture creation and emerging leader growth. She works with clients to increase their emotional and social intelligence, develop additional capacity for navigating complexity, build their leadership skills, and stay connected to what matters most to them.

Claudia Villalobos

Job Titles:
  • Coach
  • Executive
  • Founder of Alive Coaching
Claudia Villalobos is passionate about helping others find and follow their own joy in life. She is dedicated to helping others encounter their true passions, pursue their dreams, experience transformational process, enjoy their life journey, and embrace self-acceptance. At Coppei Collective: Claudia has worked as an executive coach supporting the New Hire Coaching Programs at Microsoft during the onboarding process since 2010. Experience: In addition to her work at Coppei, Claudia is the founder of Alive Coaching and Consulting a company whose mission is to empower people to embrace transformation and growth. Alive Coaching and Consulting helps individuals achieve clarity and insight into their unique purpose, and works coactively with them to create a plan to achieve that purpose while living a fulfilled and balanced life. In addition, Claudia worked at Microsoft in marketing where her team drove and delivered the first on-line education offering and implemented the first blended strategy for online educational materials with 3rd party companies. She managed the relationship with key vendors and ensured the operational processes, customer experiences and cost improvements related to learning products. Claudia was born in Bogota, Colombia. In Colombia, Claudia worked as the Marketing and Sales Director for a startup company called High Systems Group, a company that focused on building online applications, training and certification for Microsoft products, and Helpdesk consulting. This journey led her to the Seattle area seeking greater opportunities. Claudia learned the value of following her passion and growing from the lessons that life provides every step of the way. She also learned the joy entrepreneurship. Education and Training: Claudia is a graduate of Universidad de La Sabana from Bogotá, Colombia with a Bachelor's degree in Business and Marketing, and she holds a certificate in E-Commerce and Marketing from the University of Washington. Claudia completed training with the Coaches Training Institute (CTI) and holds her certification as a Professional Certified Coach by the International Coach Federation (ICF) and is certified by Fierce Inc on the leadership training of Fierce Conversations ™. When not working: Giving back to the community is a core value for Claudia. She joined Washington Community Alliance for Self Help (CASH), a nonprofit organization that transform lives and communities by creating a pathway out of poverty using small loans and business training to help individuals and businesses build credit, knowledge and confidence. Claudia served as Business Coach and trainer for the Hispanic community in Seattle. Following that path, Claudia co-founded Alas Mujeres, a program that empowers vulnerable girls to discover their potential and live their dreams. Claudia values diversity, respect for others, and social justice.

Deborah Cragen-Larsen - CEO

Job Titles:
  • CEO
  • Managing Partner
Deb has been a managing partner of Coppei Collective since 2006. Her experience in a variety of industries including healthcare and high tech lead her to her passion of creating solutions that bring out the best in people. Her belief is people are an organizations top asset and investing their development improves performance, develops loyalty and can directly impact the bottom line. Leaders and managers seek Deb and her team to strategically build and launch programs that help organizations and their people thrive.

Jennifer Fentress

Coaching with Jennifer will be challenging, expansive, fun, deep, surprising, and energizing. As a Certified NeuroTransformational Coach (CNTC), Jennifer coaches leaders of all levels toward greater authenticity, effectiveness, and well-being in their professional and personal lives. She has a knack for getting to the heart of things and creating a comfortable, inspiring coaching space where people can take a break from the fast-moving world to deepen their awareness and appreciation of who they are at their core: their values, their gifts, their challenges, their very real possibilities. Using powerful coaching tools and cutting-edge neuroscience, Jennifer works with clients to bring these possibilities to life through concrete practices that are designed to integrate into their daily life more of their personal power-their unique strength and wisdom-in service of the impact they long to create in the world.

Judith Young

Job Titles:
  • Leadership Coach
Judith helps individuals and organizations build greater presence, clarity and resilience. Through Judith's coaching, training and facilitation, her clients experience and report a greater ability to lead with presence and grounded confidence, focus and prioritize, sync intention with impact, adapt resiliently, and find genuine joy in what they do and how they do it.

Karen Merz

Job Titles:
  • Certified Coach
Karen's 20+ years experience in a variety of HR and coaching roles bridge a variety of positions at large and mid-sized global companies where she drove the people agenda with executives and managers; led job search strategy and transition coaching for mid-level career clients; and managed career and life coaching in a non-profit focused on helping early in career adults prepare to become a candidate of choice in their chosen careers. Her industry roles at Microsoft, IBM and Booking.com included building and leading teams in a variety of roles overseeing talent management, leadership development, org effectiveness, succession planning, recruiting, compensation, diversity & inclusion, performance management, and career/professional coaching. These experiences have helped her guide clients through solving complex business challenges in a matrixed environment while building collaborative partnerships. She loves coaching clients through a process of self-discovery and awareness to embrace their strengths and identify and overcome barriers to achieving success.

Karin Plastina

Karin is a results-driven, resourceful, and self-motivated individual with a passion for organization and efficiency. She is detail oriented, team focused with the ability to drive projects to completion. At Coppei Collective: Karin is a Sr. Recruiter and Program Manager. She is responsible for recruiting and managing all aspects of Microsoft's Legal Intern Program. She created the robust program structure in 2004 and continues to drive the program's growth and expansion. Karin partners with senior leaders in Microsoft's Corporate, External and Legal Affairs department to strategically plan and execute the program. Experience: Karin has over 20 years of recruiting experience. Karin was a Sr. Recruiter during Microsoft's early expansion years and was responsible for staffing software development and program management positions in all Microsoft product groups. She built relationships with hiring managers and academic institutions, identified highly qualified technical candidates and recruited them to Microsoft for positions across the company. Education and Training: Karin received a BS in Speech Communications from the University of Oregon. When not working: Karin can be found in a yoga studio, perusing food blogs or in the kitchen cooking for her family. She enjoys spending time with her family and friends and taking long walks/hikes with her pup Bear.

Kelsey Berg

Through her years of coaching, Kelsey understands that the power of coaching is in the relationship, not the coach. Coaching provides an invaluable space for development. Taking a class may teach you a certain skill but the person is left to figure out how to make the change. Very typically the change is not sustained because the core internal behavior and thought processes remain. Using Neuro based coaching she helps her clients build crucial connections and new neuropathways. This is often where coaching is most effective. By focusing attention on and repeatedly practicing new, desirable behaviors clients redirect their brains' chemical, hormonal, and physical resources to create new pathways. The old ones, meanwhile, wither from lack of use.

Laura Nowell

Laura is facilitator, leadership coach and consultant, passionate about supporting others to create positive and sustainable change in any area of life. She enjoys helping her clients to authentically align with their core values, improve emotional intelligence and develop impactful leadership strategies for their professional and personal lives. Integrating the principles of embodiment and mindfulness into her work, Laura's unique approach supports her clients to develop an embodied presence which effectively and consistently communicates who they are in the world.

Layne Mortensen

Job Titles:
  • Certified Coach
As an Executive Coach and Recruiting Consultant, Layne is passionate about helping individuals transform their careers by providing the tools to identify the best opportunities for them to grow and flourish and also helping companies and nonprofits innovate by recruiting the best talent into the right roles for them to succeed. • Very informative and insightful. Layne clearly knew his space very well and provided me valuable guidance. When not working: You will find Layne trying out new restaurants and/or wine with his husband, Rick (they both love fine dining and beautiful food). They also love to travel; visiting and experiencing new cultures and people. When not eating and traveling they love spending time with their wonderful dog, Kobi.

Lynn Zhang

Job Titles:
  • Executive
  • Certified Professional CO - Active Coach

Meara Clark

Job Titles:
  • Executive
  • Education and Training
  • Leadership Coach
Meara is an executive coach working with leaders and their teams to improve performance, well-being, and customer outcomes. She helps people see the gap between their intention and impact, recognize the cost, and choose how to improve. A simple model with powerful results in complex, fast-moving, global organizations. Meara's clients report more success in managing themselves, empowering their teams and influencing stakeholders. Teammates gain more trust, clarity, aligned action and ease in navigating conflict. Meara is a leadership coach working with all levels and senior leaders with onboarding and scaling up for increasingly satisfying roles. Her areas of expertise include effective advocacy & influence, increasing engagement, de-escalating conflict, delegating authority, creating accountability, and progressing talent. Meara has been coaching professionally since 2008. She's an ICF Professional Certified Coach with over 2,700 client hours logged with clients at organizations including: Amazon, Avalara, Havenly, Microsoft, Meteorcomm, Moz, Overlake Hospital, Seattle Symphony, Seattle Aquarium, Sound Transit, Stratolaunch, Substantial, Vulcan and Winshuttle. Meara's leadership development career was preceded by two decades in government relations and community affairs. After serving on the staff of Senator Daniel J. Evans in Washington, D.C., she worked as a lobbyist and public affairs consultant on behalf of the business and medical communities including Bank of America, Microsoft, Weyerhaeuser, The Washington State Bankers Association, and the American Medical Association. Meara Clark is a graduate of Vassar College, with a BA in History.

Michele Goedde

Job Titles:
  • Coach and Personal Coach
  • Leadership Coach, Manager
Michele is a leadership coach, manager coach and personal coach. Her clients range from individuals to executives worldwide. She is known for helping people at all levels identify, develop and embrace their authentic style. She coaches managers to think as people leaders to build high-performing teams through excellence in management techniques and strategies for individual development. As a Certified NeuroTransformational Coach Michele includes the science behind why and how we change, neuroplasticity, as a tool to amplify awareness and sustained growth. Important qualities Michele brings to her clients: A passion for possibility. Michele is a fearless advocate for her clients and brings warmth humor and challenge to the process of growth.

Pamela Jones-Anderson

Job Titles:
  • Certified Professional Coach
Pam or "PJ" is a life and career transitions coach who partners with professionals to help them grow into their desired best selves to reach personal, professional, and organizational goals. Pam has witnessed the transformative impact coaching has as client's step into what's possible and achieve rewarding personal and professional outcomes. Her clients benefit from a safe, unpressured space to explore and consider themselves and the world they operate in. This supports them to bring thoughtful intention, attention and action to the experience and outcomes they want to create. Ultimately, they grow their knowledge of self, confidence, competence, joy, connection, and impact as leaders and managers in the face of unrelenting pressure to drive results in a complex, ever-changing, and fast-moving world. Pamela is a Certified Professional Coach through the Institute of Professional Excellence in Coaching (IPEC) and the International Coaches Federation (ICF). Her training and experience as a certified Director and Facilitator of LEAP (Leadership Acceleration Program) enables her deep understanding of topics such as conflict competence, emotional intelligence, strategic thinking, high performance teams, delegation, communication, high performance teams, giving and receiving feedback, influence and impact and more. She is also certified and experienced with the Profiles International Profile XT and Checkpoint 360 Leadership and Management Assessments. Additionally, Pam has a Seattle University Business, Marketing Major undergraduate degree and Antioch University Leadership and Management graduate degree.

Sara Dawson

Job Titles:
  • Leadership and Life Coach
Sara is a leadership and life coach who partners with individuals at all organizational levels and career stages. She is passionately focused on helping them raise their bar to achieve their professional and personal goals. Some common focus areas in Sara's coaching practice include developing confidence, creating work-life balance, leadership development, overcoming self-sabotage, creating healthy habits, managing stress and burnout, and building presence and focus. With a background in both traditional and digital advertising, Sara has over 13 years of corporate experience, including team leadership, account management strategy, operations management, employee development, and leadership coaching. Sara previously led the Seattle Advertising Services and National Business Operations teams at Publicis Sapient. She also executed recruitment and branding campaigns at JWTEC and large-scale corporate event registration at CRG Events. Leveraging her foundation of corporate, leadership, and life experiences, Sara built her private coaching practice to expand her impact. Sara is a graduate of the University of Washington with a degree in Communications. She is a certified Human Potential Coach through the Human Potential Institute (CHPC), certified Health Coach through the Health Coach Institute (HCI-CHC), and ICF PCC candidate. Sara has also completed the Co-Active Training Institute's (CTI) Co-Active Fundamentals & Coach Training programs.

Tim Sloane

Job Titles:
  • Education and Training
  • Leadership Coach and Consultant
Tim is a leadership coach and consultant who helps leaders grow and create a better future - for their company, for themselves, their families, and their communities. Tim's diverse background and work experience, ranging from startups to global corporations including Expedia, Microsoft, and Amazon, deepens his coaching and consulting with meaningful insights about how different settings can drive or constrain our effectiveness. He takes a mind-body oriented approach to help leaders harness their inner strengths and manifest change in their organization. is a certified Strozzi Institute Somatic Coach His certifications include: The Leadership Circle Profile™, The Collective Leadership Assessment™, The Leadership System™, certifications from Coaches Rising in Neuroscience of Change and The Art of Developmental Coaching, and additional studies in neurobiology with Amanda Blake's "Body = Brain®" course. Tim is also a certified Actuator with The Culture Fix Academy™.