The concept of "Attitude" in the scientific literature is defined as a consistent predisposition to respond (perceive and behave, act and react) in a generally favorable or unfavorable ways to things in the environment. Attitudes are dynamic concepts that changing over time and are acquired through experience. In the field of entrepreneurship the best embodiment of this framework is the Entrepreneurial Attitude Orientation (EAO) developed by Dr. Peter B. Robinson in 1987. It is the most widely used and cited attitude measure in the field...
The EAO consists of a group of four related attitude scales that represent ways we interact with the business world. Together they constitute a measure of the entrepreneurial mindset. It should be noted that the EAO does not measure one's attitude toward entrepreneurship. Rather it measures four business based attitude that are highly related to entrepreneurship.