LORENZ WAGENER

At Rimagine, we often had the need to find creative freelancers in a time- and cost-efficient manner, that's why we created Juju - China's first directory of creative professionals. As we treated it just as a side business, it didn't get the attention it deserved. R.I.P. in 2010.... Co-founded Packshot China as a side business of Rimagine. Our aim was to offer the most cost-efficient product photography solution for companies requiring simple, straight-forward packshots. Learned the hard way that competing on price is never a good idea, especially in China. Hence, we closed the business... Besides creating and investing in companies, I work as a coach for business owners, providing honest and nonintrusive advice to differentiate between the essential few from the trivial many.