RUD PEDERSEN COMMUNICATIONS - Key Persons
Alexander Westrup has for over 15 years worked within communications and marketing and his experience extends over many different industries, both B2B and B2C. At Rud Pedersen Communiations, Alexander serves as Chief Operating Officer and oversees operations and day-to-day activities to ensure agency efficiency and success. Alexander has previous experience both from a client and agency perspective, and before joining King Street he worked as a Nordic Marketing Manager. Previous titles also include PR Advisor, Client Director and Communications Manager.
Job Titles:
- Managing Partner
- Managing Partner, Sweden
Andreas specializes in communications strategy, crisis communications and thinking outside the box. Andreas has previously worked as vice president of PR and Communications at the Stockholm Chamber of Commerce and as press officer for the Moderate Party in the Swedish Parliament. Andreas has previously within the Rud Pedersen Group been Managing Partner of Rud Pedersen Sweden, Managing Partner of RPP Sweden and Group Baltic Vice President.
Carl-Fredrik Jaensson has 30 years of experience in the public communication fields. For more than 20 years (1998-2020), he worked as a co-owner, partner and senior consultant at Prime Weber Shandwick, the world's most award-winning public relations firm in the 2010s.
Carl-Fredrik's assignments include corporate story-telling, message training, strategic and creative workshops, crisis management, investor relations, media relations and senior copywriting. His record of clients include Riksbanken, Alecta, Nasdaq, Intrum, Card Payment Sweden, Yabie, Nordea Markets, Vårdföretagarna, Myndigheten för Yrkeshögskolan, TRR Trygghetsrådet and Svensk Mjölk (incl. the textbook-referenced Swedish Caffè Latte campaign from the beginning of 2000s).
2021-2023 he was a sponsor of the Swedish spac investment company APAC, where he also acted as Head of Communications.
Cassandra is skilled in strategic communications, governmental affairs, and reputation management. She has a background in communication from the European Parliament in Brussels, covering a variety of policy areas, such as environment, fisheries, public health, and food safety.
Before joining Rud Pedersen Communications, Cassandra worked in the Swedish parliament with both policy and communication, which included decision-making and legislation, media relations, and social media.
At Rud Pedersen Communications, Cassandra works with both Swedish and international clients in all fields, but Cassandra specializes in tech and healthcare. Her work includes strategy, media relations, and production and Cassandra has extensive experience in project management.
Christer Lundin's CV includes positions as communications director, marketing manager and senior advisor. His experience from a number of different companies that have undergone major changes has given him extensive experience both of using corporate communications to reinforce a company's market position and of communication strategies relating to change and crisis.
Christer also has extensive experience in media relations and the use of digital communication channels as a central pillar in overall corporate communication work.
Dora has extensive experience in communication and business management. She has previously worked as a consultant in several acclaimed agencies, both in Sweden and abroad, for nearly 20 years. She also held the role as head of communications in the investment industry for five years before joining Rud Pedersen. Dora's key competences are corporate and financial communication, media relations, crisis management, brand building, public opinion and change management. She has a deep understanding of communication as a business-critical tool, having led several complex processes across diverse industries including finance, media, energy, food & beverage, retail, mobility, and real estate.
Dora holds a degree in Political Science from Stockholm University and has also studied at Lund University. She holds a diploma in disruptive strategy from Harvard Business School Online and has been a lecturer and course leader in communication at Berghs School of Communications.
Job Titles:
- Consultant
- Graphic Designer
Emma holds a Bachelor's degree in Communications from Karlstad University, with additional studies in Political Science and Practical Philosophy. Her degree is specialized in Digital Media and Data Analysis. As part of her education and thesis, she conducted an in-depth study of current online marketing trends. Emma has previous experience working as a Web Developer and Copywriter.
As such, she is not only skilled in Copywriting, but also in Design and Graphics. In addition, she has a background in the youth organization of the Moderate Party, where she worked on political campaigns and communication.
Emmy has previous experience from the agency side, working as a PR- and Public Affairs consultant - advicing predominantly international clients in various industries such as tech, food and beverage and life science.
She also works with communications and member care within the Social Democrats and has experience from - and a great interest in, the non-profit sector, having worked with event management for the Swedish Development Forum among others.
At Rud Pedersen Communications she works as a PR and communications consultant. Emmy holds a beachelor´s degree in communications and political science from Stockholm University with complementary courses in media production and project management.
Erik Sollenberg holds a Degree of Bachelor of Science in Business and Economics from Uppsala University. In total Erik has 25 years of experience in leading organizations.
For 14 years Erik was CEO of Forsman & Bodenfors, the leading advertising agency in Scandinavia. Under the leadership of Erik, Forsman & Bodenfors was ranked the number one creative agency in the world in 2014.
During his professional career, Erik has worked with several major brands like Volvo, IKEA, Tele2, Telia, Arla, Oatly, Swedbank, If, American Airlines, Infiniti, Amazon, Hotels.com, etc.
Today Erik is also a member of the Board for Rud Pedersen Group where he also acts as a Senior Advisor. Since May 2022 Erik is a member of the board for Nudie Jeans. Erik has a broad experience from being on multiple boards. He has among other assignments served on the Nomination Committee for The West Sweden Chamber of Commerce and as Chairman of the West Sweden Regional Advisory Board for Swedbank.
Hanna has a broad experience from both internal- and external communication, strategic marketing and branding, sustainability and CSR-activities from a number of industries. She is specialized in value creating communication, proactive and reactive PR, and holds a number of award winning campaigns within CSR, PR and branding. She is an expert in crisis communications and issues management from her former roles as communications consultant and Communications- and marketing manager in the insurance industry.
Hanna has a Master of Science in Business and Economics, specialized in international marketing. Over the years she has also been a lecturer on integrated communications at various occations, for example Sveriges Annonsörer and Berghs School of Communications.
Job Titles:
- Communications Manager
- PR and Communication Consultant
Kristoffer has a background in PR working both for a creative agency and in-house at an e-commerce company. He has experience working with PR and branding for B2C brands and start-ups within rhe tech, fashion and automobile industries.
At Rud Pedersen Communications, Kristoffer works as a PR and communication consultant. He has a degree in Communications from Umeå University where he specialized in the field of Strategic Communication with courses in public relations, journalism, crisis communication and marketing.
Job Titles:
- Senior Consultant
- Journalist
Malou has a prominent background with more than 20 years within international Marketing and Communication from companies like SBS Broadcasting, MTG, Shell, IBM, Alumni Harvey Nash Group and several Communications- and brand agencies, such as Futurniture, JMWGolin, Prat PR Porter Novelli and Rita Platzer PR. Malou has great experience from/speciality in multinational brands, legalized and crisis communication on an international level.
Malou is a diploma journalist and has studied Political Science, economic history and languages at the Stockholm University. Malou also holds a diploma in Project Management from Berghs School of Communication.
Petra has extensive experience in strategic and operational communication, including as Nordic-Baltic Communications Director at AstraZeneca, Pfizer and Pharmacia. She has over 25 years of experience in corporate communications, public affairs, crisis management, change communications, product launches and branding. As a corporate crisis management lead and media spokesperson, she has successfully handled several issues. She has led patient advocacy initiatives and corporate social responsibility projects involving collaboration with PAGs, NGOs, academia, and authorities.
Rebecka Norman has a background in PR and communications as well as event management. Before joining King Street, she worked as a consultant and project manager for companies in the technology sector, where she led both strategical and creative projects and specialized in copywriting.
At Rud Pedersen Communications, Rebecka works as a PR consultant with focus on media relations and digital communications. She has a degree from Stockholm University in media and communication studies, with additional studies in copyright law and journalism.
Sara has a background in public relations, communication, events, and project management. She has experience from both client and agency side, and is most recently from the agency side where she held the role of Head of Client Direction. Sara has worked with both Swedish and international clients withing the B2B and B2C segments, spanning various industries such as tech, finance and fashion.
At Rud Pedersen Communiations, Sara works as a PR and communications consultant. She holds a Bachelor's Degree in International Marketing from Mälardalen University. Additionally, she has a Master's Degree in Marketing & Communication from Polimoda in Italy.
Job Titles:
- Communications Manager
- PR Consultant
Sofia Fritze has a background in PR, PA and communications, working for both agencies and companies. She has worked as an Account Manager leading creative and successful communication projects within food, pharmacy, fuels, as well as working with thinktanks, municipalities and political parties.
At Rud Pedersen Communiations, Sofia works as a PR consultant and a digital advisor in the field of social media, digital marketing, and communications. She is a specialist in how to include new ways of communication in the digital landscape into the client's overall communication strategy.
Sofie is currently on parental leave.
Sofie has a background as consultant in strategic communications, PR and public affairs. She has extensive experience in project management, having worked in both private and public sector.
Prior to joining Rud Pedersen Communications, Sofie was responsible for communication at Stockholm Region EU Office in Brussels, covering a variety of policy areas, such as climate, innovation and digitalisation. At King Street, her work includes project management, strategy, media relations and content production. She works on behalf of both Swedish and international customers.
Sofie has a bachelor's degree in work science from Halmstad University and a master's degree in strategic communication from Lund University.