Original SEO copy, is the art of using keyword fused sales-copy to persuade readers to become buyers. The most important part of any piece of sales-copy: The Headline...
Target market research is critical. In order to write good copy, an SEO copywriter needs to know the buyers and Speak to the Target Audience not to readers in general...
Explain reasons why your product or service would be a good Solution to a Problem. Without having this information, your chances of writing compelling copy are poor.