SUZIEJABERG.COM

We made a trip to the new Starbucks Reserve shop on Pike Street and took a short tour for inspiration. We scribbled down a caucophony of ideas and touchpoints. We then conducted an analysis to determine what typical users dislike about the standard service station experience... On the whiteboard, we worked out the flow of the fueling station interface, carefully considering the customers' needs and business' goals before translating the taskflow into visual design... Because this user group is strongly influenced and motivated by their peers, we wanted to include a social aspect within the game to create a community of players and advocates. We built wireframes for inviting friends, in-game chatting and a barter system that allows girls to trade points with friends.

Also known as: Suzie Jaberg