IGNITE ON PURPOSE - Key Persons


Art Young

Job Titles:
  • Senior Writer
Over the past 35 years, Art has interviewed some of the most interesting people in the world and used these conversations to develop a diverse catalog of compelling stories. He is a writer, blogger, podcaster, broadcaster and frequent speaker on subjects ranging from technology to healthcare, to music to outdoor sports, and too many other subjects to mention. If content is king, then Art must be its strongest emissary.

Bailey Heil

Job Titles:
  • Creative Leader
Bailey is a passionate Creative Leader, crafting captivating campaigns that propel our client's brand awareness and visibility to reach their goals. Driven by her creativity, Bailey thrives on the art of storytelling through visuals and content that "stop the scroll." With an eye for engaging graphics and a strong focus on branding, she weaves narratives that resonate with our client's audiences. When she's not at work, you can find Bailey painting, baking, and spending time with her family and her dog, Zeppelin.

Bob Prince

Job Titles:
  • Manager, Technology
Bob is our technical Guru around here. We call upon his extensive knowledge of the digital world to assist our team members with their clients' digital media needs and to help bridge the communication gaps with geek-speak.

Fatima Garanzuay

Job Titles:
  • Creative & Social Media Manager
Fatima's experience in social media and development enables her to create engaging content that leaves a lasting impression. She brings innovative and fresh perspectives to the IGNITE team. When she's not writing or creating new strategies, she can be found planning her next travel destination or spending time with her dog.

Jasmine Ramirez

Job Titles:
  • Social Media & Brand Visuals Manager
Lover of a good pun, Jasmine enjoys both graphic design and creative writing. She appreciates written words because they tend to get tangled in her mouth when spoken. A perfectionist and competitor at heart, she believes creative strategy and engaging content are key to growing great businesses. When she's not creating campaign calendars or staying up to date on the latest social media trends and hashtags, you can find her writing greeting cards, buying more plants and candles than necessary, and lusting over the newest interior design styles.

Lisa Maxwell - CFO

Job Titles:
  • CFO
Lisa manages the money and is also our Culture Captain. She has a passion for numbers but also has a passion for people. Some people might find it odd that our CFO is our Culture Captain…if you meet Lisa, you'll understand why that's a combination for success in creating a performance culture.

Micaela Gibson

Job Titles:
  • Engagement Manager and Brand Leader
Passionate about making a difference, Micaela enjoys using her analytical skills to help businesses grow. She is a team player who is motivated by helping others and loves to win. As an innovative thinker, she believes that interesting content placed strategically is the formula for business growth success. When she's not studying up on the latest digital trends or learning about the complexity of business, she enjoys writing blogs, trying new foods, and planning her next travel destination.

Nick Lobuzzetta

Job Titles:
  • Marketing Analyst
Nick is a passionate digital marketer who enjoys slicing and dicing numbers to deliver comprehensive analysis. He uses his expertise to help look deep into data to identify trends and insights that provide strategy direction and actions to support client's growth. (He's also a big Disney fan!)

Sarah Hackley

Job Titles:
  • Senior Writer
  • Journalist
Sarah is a journalist and author with a proven track record of generating captivating content tailored to the target. With a background in finance, neuropsychology, and law, she is an expert at transforming complex issues into simple, engaging calls-to-action. When she isn't writing content and reading headlines, she's corralling her two children and their Shepherd Dorgi - a rambunctious puppy that looks, and acts, alarmingly like Scrappy-Doo.

Stephanie Renna

Job Titles:
  • Engagement Manager
Stephanie has been with our company since 2012 and has played almost every role possible. She now serves as an Engagement Manager for IGNITE On Purpose where she drives project strategies, conducts data analysis, and gets results for our clients. Her extensive knowledge in marketing makes her a powerful resource for our team and a "go-to expert" in many areas.

Sue Carrington

Job Titles:
  • Senior Writer
Sue Carrington has been writing profusely since the age of 5. She's pursued her love of words through a diverse array of callings - from journal editor to radio news director, public relations manager to corporate writer and freelance writing entrepreneur. She also relishes her role as mom to Poet, a perky Pomeranian, and Harper, a kinetic Keeshond.

Terri Maxwell

Job Titles:
  • Chief Impactor
Terri is a serial entrepreneurial geek who considers building businesses better than a party. Her love for business is matched only by her passion for life.

Traci Dakins

Job Titles:
  • Senior Writer
As a PR professional who has also been a print journalist, editor, and journalism instructor, Traci brings a journalist's eye to a variety of SEO-driven public relations and marketing content designed to achieve exceptional results. With an emphasis on strategic public relations communications tailored to the business goals of each client, Traci creates a range of compelling content, including feature articles, blog posts, news releases, social media posts, web content, white papers, brochures, sales sheets, media kits, professional biographies, and key messages. If not for coffee, she would have no pulse.