KROGER PRECISION MARKETING

Kroger Precision Marketing (KPM) is the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales. Powered by 84.51˚ data science, and Kroger's popular loyalty card program, KPM connects consumers to brands through engaging moments that inspire purchasing online or in-store... For four consecutive years, Kroger Precision Marketing is one of an elite group of media publishers to achieve platinum certification from the Trustworthy Accountability Group (TAG). KPM has demonstrated its digital marketing leadership by achieving TAG's rigorous certifications in all three program areas: upholding brand safety, eliminating ad fraud, and combatting malware... 84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.

Also known as: The Kroger Co.