STANDPOINT

Switzerland's premier innovation incubator. We specialize in tech innovation in Geneva and currently support over 100 ICT, Engineering, and Life Sciences startups... John has become a valued marketing partner for BlueBotics. We worked with him to update our brand messaging in the Storybrand style. Instantly respected by our entire team, he both carefully guided and brought a fresh (but relevant) perspective to these brainstorms. He helped us to define, in particular, our customers' key challenges in a way that speaks to anyone. We've since used John's consultancy to stress-check our plans for our messaging rollout and I can imagine this won't be the last time we enlist his expertise... Most consultants are good at talking, John is all about listening and delivering valuable results. Our Value proposition workshop was straight to the point and allowed the management team to agree on common goals. Later, we contacted Standpoint to help us with our website copywriting and content..