ALEJANDRO

U.S. food brand giant General Mills wanted to create a digital-first brand. Instead of their traditional, above the line marketing push for Parampara, we worked to the General Mills team to enter today's sophisticated marketplace with an innovative and strategic launch strategy. The brief required to develop an in depth understanding of a specific new target consumer group, and assemble a forward-thinking marketing mix of the best digital channels available in order to successfully introduce them to the new product range.