2K NORTH - Key Persons
Anshul is passionate about technology and has built over 500 organizations' websites throughout his career. Technology is always changing, and he loves to learn and stay one step ahead of all things digital. He has expertise in PHP, HTML, UI/UX, and jQuery. As a technical lead, he oversees a team of talented software engineers- including app developers backend/frontend engineers, QA engineers, solution architects, and digital designers.
Job Titles:
- Marketing & Communications Strategist
Katie brings her background in communication, sales, and event planning into 2K North's integrated marketing strategies. A talented connector, Katie brings passion and energy to any project she works on and is instrumental in 2K North's strategy for bridging the gap between traditional public relations and communication practices into the era of social sharing and digital media.
A graduate of Yale Law School, Kelly left the law to co-found Book Club Babble, a media site for readers of book club fiction. While there, she interviewed many bestselling and award-winning authors. Prior to 2K North, she was a partner at Woden, a creative agency in Philadelphia. At Woden, she managed the creative team, and helped to define the branding and marketing for companies as diverse as Redis Labs, Melvin Brewing, stensul, INTEX Millwork, Recleim, Grower's Secret, and Bert.
Kristin is passionate about growth - and that's proven to be a real strength throughout her career. For over fifteen years, Kristin has made it her mission to help businesses succeed. Whether advising on financial systems, helping companies make the right hiring decision, or developing marketing strategies, Kristin uses her experience and unique perspective to offer solutions to companies that truly drive business goals. Passionate about all things digital, she has personally developed a lifestyle app, and several successful websites.
Laryssa Lapointe is a brand and marketing professional with more than fifteen years of proven success in marketing & communications. Laryssa has demonstrated skills in preparing and executing marketing programs and initiatives that maximize return on investment and increase performance and ROI.
Her extensive experience ranges from startups at idea stage, to leading re-branding efforts with enterprise level companies.
Michael has 15 years of advertising and sales experience. He has direct experience in retail, e-commerce, real estate, and service-based industries. A serial entrepreneur himself, he has developed and run multiple web-based businesses and has advised multiple successful businesses in growth strategies. He has expertise in lead generation techniques, growth strategies, social media marketing, and digital ad campaigns.