EXPERIENCE MAP

Your ultimate guide to for how to map winning experiences. An Experience Map is a visual representation of a customer's literal experience with your business. It's a physical map that shows what the customer does, what they feel, and what they think along every step of the way... For instance, in Mortgage Success we've created a type of graph that charts the customer's emotions as they go from stage to stage. You can see this on our Miro Experience Map template... Because we scramble to predict the future, we miss that story. We focus on what we think will happen, rather than what our customers are actually doing. So we invest millions in products and features that we honestly think will work...and no one uses them.