KEEP IT REEL

Keep It Reel is your one-stop shop for everything fishing and fun. We pride ourselves on our affordable rentals and wide selection of beach, boating and marine supplies. We carry known and leading brands of lures and tackle, including those from local makers such as Spoffords and Roberts Lures. Beach enthusiasts will be covered with our stock of life jackets, sunscreens, boogie boards, toys and towels. Our friendly and knowledgeable staff is made up of Vineyarders who know the local waters and can pair you with the right baits, lures, and supplies you need for a successful day on the water. As Martha's Vineyard's only on-the-water bait and tackle shop, reeling them in just got easier... We are the only bait and tackle shop on the Vineyard that's directly on the water. That's right- you can literally pull up on the harbor for a bait-to-boat experience. Keep It Reel also carries everything you need for a fun day out on the water, including marine supplies, recreational items, games,..

Primary location: Oak Bluffs United States