KRISTIN

Kristin is a marketing leader with a keen eye for stories that connect people and brands. She currently leads the CRM and lifecycle marketing function at Sidecar -a SaaS technology company serving online retailers-where she focuses on developing strategies to enhance customer experience and foster loyalty across the customer journey. Helping brands engage their customers, facilitating... Kristin's marketing experience is rooted in a love of the written word. She has covered topics in technology, retail marketing, healthcare, and sustainability.