DIGITAL BUSINESS MANAGEMENT

Digital media and technologies have a strong influence on our business world and our society. They are change competition in digital business and require new, innovative business models. Digital Business Management, the first Master's degree programme offered by a university of applied sciences in cooperation with a traditional university looks at this dynamic competitive environment, influenced as it is by lasting digitalisation of business processes, new entrepreneurship, global markets, interculturality, the increasing importance of intra-channel marketing measures and interconnectedness.

Registration numbers: 236729g (W)

Primary location: Wels Austria