FIRST PRINCIPLES ECONOMICS

First Principles Economics, LLC was founded in 2009 by Dr. Ron McNamara. A former academic economist at the University of Auckland (New Zealand), Ron was responsible for co-designing, and then implementing, operating and monitoring the New Zealand wholesale electricity market, which was the first nodal-based (locational marginal pricing) competitive wholesale electricity market in the world. The New Zealand market design is the foundation for all the electricity markets in the United States as well as the markets in Alberta, Central America, Singapore and the Philippines... First Principles Economics is a boutique strategy and economic research firm with expertise and direct experience in the design, operation, monitoring and regulation of markets. Our name reflects our approach. We begin our analysis with, and build upon, sound first principles based on theory, pragmatism and existing conditions in order to deliver individually tailored and logically consistent solutions designed..

Also known as: First Principles Economics, LLC