ELIZABETH ELCOATE DESIGN - Key Persons

Job Titles:

• Founder of Louise Thomas Skin Care

Louise Thomas Skin Care is a new skin care range that will be launching into the UK in mid 2020. Louise Thomas-Minns approached me to come on board as Creative Director for the entirety of the project and to create and oversee the implementation of the Louise Thomas Skin Care brand across digital, print and product packaging. Louise herself has over 24 years experience as a celebrity skin therapist with highly successful skin lounges in Kensington and Norwich, she creates bespoke prescriptive facials for each individual client and changes their lives with the amazing results. The range itself was developed literally out of years of development, research and experimentation, and like Louise's sought after facials it offers a tailored prescription to the individual's specific needs. The products are made from carefully sourced, highly effective ingredients with minimal environmental impact, the whole range is vegan and cruelty free, and all of the packaging is recyclable. Louise's main challenge was launching a new skin care range into an already over-saturated marketplace. But after thorough market research and an in depth discovery process we established a brand strategy that differentiated Louise Thomas Skin Care from the crowd.