AWE365 - Key Persons
Adventure was a big part of Luke's childhood in Sussex, UK. So much so that exploring the great outdoors, being active, adventurous and doing extreme activities always felt like the norm. It wasn't until he was a teen that he realised most people don't grow up in that kind of environment.
From skydiving to scuba diving, wakeboarding to white water rafting, surfing to sailing, canyoning to canoeing and hiking to biking - Luke has tried most adventure sports and loved them all! But his two biggest passions are snowboarding and mountain biking.
He inevitably caught the travel bug from his parents and after studying Geography at Liverpool university spent time exploring the world. It was during this period that he discovered snowboarding, which changed his life. Quitting his job he moved to Whistler for the next ski season. What followed was an incredible winter of progressing from beginner to competent snowboarder - he knew he wanted to work in the industry.
Having worked in sales and marketing he eventually ended up running AdventureSportsHolidays.com. As the first employee he spent seven years growing it to a team of six. He left to set up AWE365.com in 2013. The plan was to focus on writing about adventures, so he could spend more time in the outdoors rather than at a desk.
More than a decade later AWE365 is going strong. Luke still manages it day to day and is involved in everything from the sales and marketing to the accounts and social media. But mainly he focusses on producing, editing and publishing content.
Luke has won a French Mountains Media award for his writing, and has written about snowboarding for magazines such as InTheSnow, Love The Mountains and Family Traveler. He has produced content for websites including ABOM, Snow Guide, Snowboarding Days and many others. Luke also ghost writes blogs and content for brands and tour operators.