BALLEN BRANDS - Key Persons


Jeff Helvin - COO

Job Titles:
  • Chief Operating Officer
  • Co - Owner
  • Owner
Jeff Helvin is the Co-Owner of Ballen Brands and is a licensed real estate agent servicing the Las Vegas valley. An entrepreneur since college, Jeff planted his roots early in a co-owned business specializing in software development, website design, and content management. There, he built his foundations in business development, team management, and making the impossible possible. In 2014, Jeff strategically moved positions to become the Chief Operating Officer of Ballen Brands, a digital marketing company founded by his sister, Lori Ballen. Jeff helped build and develop Ballen Brands products and services based on customer feedback and intensive research on what currently works in the real estate industry. In 2019, Jeff and his brother Paul acquired Ballen Brands, carrying on the legacy their sister created before she turned her attention toward other successful entrepreneurial and philanthropic endeavors. Jeff became infused in the real estate community through Ballen Brands and connected with others who inspired him to become an agent, too. In his first quarter as a licensed real estate agent, Jeff earned multiple awards for being a top performer with high sales, earning respectable reviews and ratings. Jeff's work ethic is founded on authenticity, compassion, and respect. He's versed in most aspects of human dynamics - from working with large companies to owning a small business, from buying his first starter home to investing in a fixer-upper, and from bachelor to family man, he relates to and understands the needs of his clients. Jeff has spent years raising money for the Candlelighters Childhood Cancer Foundation. He also participates in a community group that helps beautify his city by donating time and services to clean up yards and clear debris for those who are financially and physically unable to do it for themselves. He's deeply dedicated to faith and family as his top priorities and celebrates loving his three daughters through a variety of fun adventures. Jeff is passionate about health and fitness, including Crossfit, and loves outdoor activities, such as hiking and mountain biking. Jeff develops Ballen Brands products and services based on customer feedback and Lori's intensive research on what's working in the industry today. Connecting with clients, Jeff provides assurance, confidence, and high-quality products & services.

Lori Ballen - Founder

Job Titles:
  • Founder
  • Founder Digital Marketing Strategist
Lori Ballen has spent years building successful businesses in a variety of fields. Her true passion is in lead generation, online marketing, product development, team-building, and teaching. As a teenager, Lori picked up the skill of ASL sign language, with which she became certified as an ASL sign language interpreter before becoming a guru with business ownership. When not working, Lori can be found with playing with her cherished family, shopping, at the beach whale-watching, or at her favorite "happy place", Disneyland. As a marketing guru, Lori Ballen, the founder of Ballen Brands, developed products to solve her own needs in business, real estate lead generation, and website productivity. Lori has spent years building successful businesses in a variety of fields. Her true passion is in lead generation, online marketing, product development, team-building, and teaching.

Paul Helvin

Job Titles:
  • Chief Business Officer
  • Owner
  • New Owners
Paul Helvin started his career in the US Army, where he developed skills relating to teamwork, team building, group success mentality, and how to care for his fellow brothers as part of a unit. In the Army, he learned the values of being part of a team and not just an individual, a lesson he's carried with him throughout his life. Paul served time in the Air Defense Artillery where, during his tenure, he received an Army achievement award for performing his duties at a high level. After the military, he spent 30 years in the sales and marketing industry, which helps him in his business today. He's proud to run a family-owned and operated business that connects his family members together in creative projects on a daily basis. While he and his siblings grew the company from its roots in Las Vegas, Nevada, he now operates his part of the company from his childhood home, Seattle, Washington. One of his goals, through Ballen Brands, is to support environmental projects such as ocean cleanup and animals in need. Paul donates monthly to Hope for Paws, Ocean Conservation Namibia, The Ocean Clean Up, as well as Only One, and is focused on contributing to the well-being of the planet. When not running Ballen Brands, Paul's passion is being an audiophile. He shares his passion for audio equipment and music with his followers on his YouTube Channel, VPCONCEPTS, to spread his knowledge and love of the audio industry with others. Coming from a successful background in the sales and service industry, Paul is determined to help others find the best marketing solutions for their business, as his #1 goal is the success of his clients.