AFP - Key Persons


Ann Baker Ronn

Job Titles:
  • Investment Advisor
  • Director of Insurance
Ann Baker Ronn joined The AFP Group in 1991, and counts among her passions helping people achieve financial success, and making them laugh. She is proud to be a third generation member of the insurance and financial services profession. She earned the designation of LUTCF (Life Underwriter Training Council Fellow) in 1994; and the CLU (Chartered Life Underwriter) and ChFC (Chartered Financial Consultant) designations in 2016. In 2015, Ann and the AFP Group affiliated with United Wealth Advisors Group, LLC, a national wealth management firm. Ann served on the board of NAIFA-Houston (National Association of Insurance and Financial Advisors) for seven years. She spearheaded the Lone Star Symposium for NAIFA-Houston, a spring event of top industry speakers. In 2015 Ann received the coveted John Neighbors Award. This award recognizes a member who has served the Association, the membership, the industry, and the community with distinction and special dedication. In 2007, Ann was a recipient of the Paul Mills Scholarship from the Foundation for Financial Service Professionals. Ann regularly qualifies for the Million Dollar Round Table, as well as the prestigious Court of the Table. Ann has proudly presented MDRT Foundation grants to three local charities, Home Aid Houston, Bel-Inizio and Kids Meals. Ann is an investment advisor representative with Ameritas Investment Company, LLC, serving as a member of the prestigious Ameritas Field Advisory Cabinet. The cabinet consists of the top financial professionals within Ameritas and advises senior management on product design, service and systems. She is a frequent industry speaker, presenting to groups such as the LIMRA Insurer's Forum in Orlando, Florida; the Ameritas Disability Income Forum in Mobile, Alabama; the Million Dollar Round Table annual meeting held in Anaheim, California. In 2014 she shared her passion of Income Protection with NAIFA-Oklahoma City and NAIFA-Louisiana. In 2013, Ann launched a new business, Income Protection Solutions, Inc. focusing on protecting people's most valuable asset - their ability to go to work each day and earn a paycheck. Ann is active with Hadassah, the world's largest volunteer women's organization, and is a graduate of Hadassah's Leadership Academy, a three-year leadership training program for female community leaders. She served as Pearl Group Co-President for a 3-year term and also served as Vice President of Programming. In 2012, Ann co-chaired Hadassah's citywide fundraiser, bringing Elizabeth Smart to Houston. Ann is a strong supporter, advocate for and current Board Member of Camp Young Judaea, Texas and is co-chair of the Legacy Planning Team. Ann also serves on the Board of the Houston Jewish Community Foundation. Ann enjoys spending time and traveling with her husband David, and daughters Gabrielle, Netanya and Ahava.

Ashley East

Job Titles:
  • Financial Professional

Chantel Williams - COO

Job Titles:
  • Chief Operating Officer
  • Financial Advisor

Chelsea Coney

Job Titles:
  • Executive
  • Office Administrator

Corey Boerner

Job Titles:
  • Financial Advisor
Corey was born and raised in Baltimore, Maryland and has traveled up and down the east coast since graduating from Stevenson University in 2005. After traveling for much of his career he settled down on the eastern shore of Maryland where he has grown roots. Corey has spent the last four years of his career working in the banking industry focusing on insurance and investments. After working his way from a teller to the assistant branch manager he realized his passion was helping people with life changing events and planning. He then decided that becoming a financial advisor would be his full time focus instead of only a part of his job. Corey has helped expand the footprint of the firm into the Eastern Shore. He currently holds his Life, Accident, and Health insurance, Series 7, and Series 66 licenses with a focus of becoming a CFP in 3-5 years.

Gilbert J. Baker

Job Titles:
  • Chairman Emeritus
Gilbert J. Baker, CLU, ChFC, began his career in the insurance and financial services industry after attending the University of Baltimore and its law school. He joined Pacific Mutual Life, Houston, Texas, in 1957 and actively managed the office from 1964 to 1986. In 1986, he took over the management of Provident Mutual Houston office until his retirement from management in 2001. The AFP Group, Inc., was founded by Mr. Baker in 1969 and he serves as CEO and Chairman of the Board. In 2015 The AFP Group affiliated with United Wealth Advisors Group, LLC a national wealth management firm. Mr. Baker has conducted many educational seminars for business owners, accountants and other professionals. Creative uses of existing assets has particularly benefited individuals seeking asset protection and return on investments compatible with risk assumed. Mr. Baker has particular experience in the areas of business and estate planning to help achieve financial goals. Mr. Baker has been extensively involved in community organizations as Chairman of the Development and Acceptance Committee for the Endowment Fund of the Jewish Federation of Greater Houston; Chairman of Israel Enterprise Co., Inc., of Tel Aviv and Houston; a member of the Jewish Federation Community Relations Committee; and a member of the Christian Jewish Committee for Israel. He serves on the board of the Jaffee Center for Strategic Studies, the State of Israel Bond Organization. Mr. Baker is active on the Speakers Bureau of the Community Relations Committee and a member of the Houston Associates of Insurance and Financial Advisors.

Luis "Lou" Rosado

Job Titles:
  • VP of Administrative Affairs
Luis was born and raised in Southern New Jersey. A graduate of Southern New Hampshire University, he has a Bachelor's in Business Management Logistics and Operations. After nearly two decades in leadership at various levels, most with a Fortune 50 company, he joined the AFP Group in 2021. Luis, his wife of 25 years, and their two children have spearheaded several projects aimed at helping various communities. Some of these projects include a water drive that resulted in the collection, escorting, and personal distribution of over 4,000 cases of water to the citizens of Flint, Michigan, during the water crisis. After Hurricane Harvey, they helped coordinate a relief drive that resulted in a 24-foot box truck delivering various baby supplies and clothing to citizens in Houston, Texas. Additional relief efforts include shipping a cargo container packed with food, clothing, and medical & cleaning supplies to Puerto Rico provide relief to those affected by Hurricane Maria.

Malinda Williams

Job Titles:
  • Financial Advisor

Mitchell Williams


Qaadir Williams - CEO

Job Titles:
  • Chief Executive Officer
Born in Atlantic City, New Jersey, Qaadir Williams joined The AFP Group and the United Wealth Advisors Group in 2018 after serving his community as a Financial Advisor for Edward Jones Investments. Hailing from Florida A&M University, Qaadir has one primary passion; to help close the wealth gap in our country. Qaadir spent his career in financial services feeding this passion in two ways, first as a financial advisor but also as the Area Bridge Leader for the largest wealth management force in the country. In this role Qaadir focused on strengthening the diversity in Edward Jones by recruiting, training, and encouraging the promotions of minorities and women in the Houston Metroplex, thus having a multiplier effect on his individual efforts. After years of working for a major Fortune 400 firm, Qaadir made the decision to join the AFP Group. When asked what inspired such a move Qaadir cited the family values, community involvement, and history of the Baker family and AFP. "But most importantly, the attitude of just putting the client first without all of the (performance) pressures from up top". Qaadir was the founding Vice President of the Emerging 100, a subsidiary of the 100 Black Men of Metropolitan Houston, the former Co Chair for the Houston Black Leadership Institute, sits on the board of ISeeMyself, and the Education Coordinator for his local BNI Chapter along with serving in many other volunteer organizations. He currently holds his Series 7, Series 66, Life and Health Certifications, his Accredited Asset Management Specialist (AAMS) and his Chartered Retirement Planning Counselor (CRPC) designations. In 2014, Qaadir moved to Houston with his wonderful bride, Chantel, who is also a financial advisor, and in the last five years has moved his mother, aunt, brother, in laws, 5 cousins, 3 nephews, and a niece to Houston. We think it's safe to say he will be a Houstonian for a while.

Viana Bailey

Job Titles:
  • Financial Professional