GENERATIONS WEALTH ADVISORS - Key Persons


Alex Sturm

Job Titles:
  • Financial Advisor
Alex Sturm began his career in financial services three years ago with Wells Fargo Home Mortgage as an Executive Office Case Specialist after graduating from the University of Iowa with a double major in finance and leadership management. His role required him to spend an extraordinary amount of time on the phone. This taught him the value of working face to face, building relationships, and becoming a trusted friend and advisor. Alex has always been interested in finance growing up learning about the industry through his Dad. His dream was to work with his Dad and build a community and family practice and in 2020 he got to do just that. He is a perpetual student always striving to learn new things and improve his knowledge base for the benefit of those he works with. Alex played football and baseball in high school and was a sprinter as well he continues to enjoy being involved in sports and spending time with friends and family. He and his friends can often be found on the golf course. His volunteer efforts are focused on providing meals for the needy and working with the local animal shelter.

Jake Nitz

Job Titles:
  • Analyst
Jake Nitz graduated from Iowa State University with a degree in Finance. After graduating in 2016, he started to work with his Dad, Dave Nitz at Retire DSM. This allowed him to use his attention to detail and provide excellent customer service for clients. He is excited to join the Generations Wealth Advisors family. Jake grew up always wanting to follow in his Dad's footsteps of working in the field of finance, especially wanting to be able to work closely with those in his community. Jake played football and ran track in High School and ran track at Iowa State University. When not in the office he enjoys spending time with his friends and family.

Jim DeKruif

Job Titles:
  • Financial Advisor
Jim De Kruif has been working in the financial services business for over 27 years. He has worked with many clients on planning for retirement, investing, college planning and working with retirement plans. Jim has also served as a consultant to financial advisors helping them to grow their business. Jim has spoken to large groups on investment basics, behavioral finance, preparing for retirement and living in retirement. In addition, Jim has been a guest speaker at a local community college and the University of Northern Iowa discussing the foundations of investing. Jim is a Certified Plan Fiduciary Advisor and has earned certificates in financial planning, wealth management and working with senior adults. In addition, Jim is a chapter leader for the Association of Mature American Citizens and works with the Iowans for Tax Relief educating senior adults on issues which are important to them such as property taxes and social security. Jim and his wife live in Johnston and have raised 5 boys. He is very proud that 2 of his sons achieved the rank of Eagle Scout. Jim currently serves on the foundation board of his church and is a member of the Patriot Guard Riders, an organization which honors our veterans.

Tracey Shryack

Job Titles:
  • Senior Client Service Associate

Vince Sturm - President

Job Titles:
  • Financial Advisor
  • Owner
  • President
With over 25 years of experience in the financial planning industry, Vince is dedicated to helping individuals and families achieve their financial goals. His extensive expertise and commitment to personalized service have enabled him to guide countless clients through various stages of their financial journeys, from wealth accumulation to retirement planning. As a native Iowan, I deeply understand the financial needs and aspirations of our community. Outside of work, Vince enjoys golfing with his family and friends. You also can find him riding one of his three bicycles on the beautiful and expansive trail systems central Iowa offers, or indulging in a good book. These hobbies not only provide him with relaxation and enjoyment but also inspire a balanced approach to life and financial planning. Vince's mission is to provide comprehensive and tailored financial advice, ensuring that each client receives the guidance they need to make informed decisions. Whether you are just starting to build your financial foundation or looking to secure a comfortable retirement, I am here to help you navigate the complexities of financial planning with confidence and clarity.