XCHNG

Blockchain, in its peer-to-peer nature, is a very egalitarian, very open playing field. XCHNG™ is designed to be open for third-party verification, but also provides industry-leading measurement right out of the box from Kochava Inc. XCHNG™ is also able to leverage the Kochava Collective, the largest independent data marketplace, comparable in scale to the biggest players in the field... As a first reference implementation of a Measurement Provider, XCHNG™ is enabled to serve the world's top advertisers and Fortune 100 companies, who depend on Kochava Inc. to measure over $6 billion in ad spend annually... The current system of digital advertising for connected devices is dysfunctional. It's complicated and inefficient. 50% of ad spend is wasted on middleware and mediation, stolen by fraudsters, or otherwise lost. It's unsecured and lacks standardization and transparency. XCHNG™ is the open and unified blockchain solution that will provide stability, security, efficiency and..