FRESHLINQ

At Freshlinq, we are dedicated to improving the fresh produce trade in South Africa. Connecting producers and buyers through the traditional agency model and optimizing the process by means of our advanced software platform and modern brick-and-mortar markets. We enable a more efficient fresh produce value chain, providing a transparent view of the process and allowing access to data such as real-time, consolidated pricing information... We started the first virtual trading platform for fresh produce in South Africa, the Farm Gate Trading Platform (FGX), in 2010. Since then, the original FGX business has evolved to include the management and operation of physical fresh produce markets in Limpopo, Mpumalanga and Gauteng, while retaining our technology market leadership through our proprietary Freshlinq trading software. Today, our vision is to be the most advanced, trusted, and user-friendly fresh produce trading platform in the South African market.