GENESYS - Key Persons


Arthur P. Johnson

Job Titles:
  • Member of the Board
Arthur P. Johnson, Jr. is currently the Chief Strategy Officer at Pure Storage and brings nearly 30 years of executive leadership in corporate strategy, operations, and finance. He joined Pure in 2018 to accelerate the company's growth and currently serves on the board of Quickbase. Prior to joining Pure, Arthur served as the Vice President of Strategy, Corporate Development and Global Partnerships at Twilio, Operating Partner at Andreesen Horowitz and Chief Operating Officer for Cisco WebEx. Arthur holds a Bachelor of Science from California State University, Los Angeles, and a Master of Business Administration from the Stanford Graduate School of Business.

Barbara Holzapfel - CMO

Job Titles:
  • Chief Marketing Officer
  • VP of Education at Microsoft
Barbara Holzapfel is the Chief Marketing Officer at Genesys. She works closely with our product, engineering and go-to-market teams to evolve our brand and marketing strategies, expand our Experience as a Service leadership presence in the market, and grow the business. Barbara has more than 20 years of B2B and B2C experience in the tech industry with a track record of driving growth through innovation and marketing, working collaboratively across disciplines and regions and with companies ranging from startups to multibillion-dollar global businesses. As the VP of Education at Microsoft, Barbara oversaw growth strategy and marketing for Microsoft's global, multibillion-dollar Education business spanning B2B and B2C and doubled the business in 3 years. She served as CMO for 2 Fintech companies, powering 100% growth annually for each company. Before that, Barbara spent 12 years at SAP in a variety of leadership roles spanning marketing and general management, including SVP Portfolio Marketing for a $15B business and SVP and Managing Director SAP Labs North America, driving Cloud/SaaS innovation strategy and operations for 30 SAP Innovation Labs. Barbara started her career at The Coca-Cola Company and spent several years in management consulting. Barbara has a bachelor's degree in business and economics from Saarland University (Germany) and an MBA from the University of Michigan/Saarland University. She also serves as board director for Blackline Safety Corporation and Guitar Center and has been closely involved with AnitaB.org for over a decade. She is fluent in English, German and French, and resides in Seattle, Wash.

Brian Ruder

Job Titles:
  • Member of the Board
Brian is a Partner at Permira, Co-Head of the Technology team and Co-Chair of the Investment Committee. He also serves on the Executive Committee and the Permira Growth Opportunities Investment Committee. He has worked on several transactions, including Ancestry, Genesys, Informatica, LegalZoom, Magento, Metalogix, Minted, Renaissance Learning and TeamViewer. Prior to joining Permira in 2008, Brian was Partner at Francisco Partners, where he covered investments in the software and services sector. He's also worked for Hellman & Friedman and in corporate finance for Morgan Stanley.

Brian Swartz - CFO

Job Titles:
  • Chief Financial Officer

Bridgette McAdoo

Job Titles:
  • Global Sustainability Officer

Eva Majercsik - CHRO

Job Titles:
  • Chief People Officer

Glenn Nethercutt - CTO

Job Titles:
  • Chief Technology Officer

Jim René - Chief Legal Officer

Job Titles:
  • Chief Legal Officer

Kelly Bodnar Battles

Job Titles:
  • Member of the Board

Larry Shurtz

Job Titles:
  • Chief Sales Officer

Menara Maxis

Job Titles:
  • CEO Suite ( M ) SDN BHD

Olivier Jouve

Job Titles:
  • Chief Product Officer

Ryan Lanpher

Job Titles:
  • Member of the Board

Scott Cravotta

Job Titles:
  • Chief Customer Officer

Stephen Ensley

Job Titles:
  • Member of the Board

Tarim Wasim

Job Titles:
  • Member of the Board

Tony Bates - CEO, Chairman

Job Titles:
  • CEO
  • Chairman of the Board