MIRRIAD ADVERTISING - Key Persons


Bob Head

Job Titles:
  • Non - Executive Director
Experience Joined the Board in June 2019 following a career in senior financial roles across many sectors with a focus on technology. Prior expertise A qualified chartered accountant, an Associate of the Chartered Insurance Institute and a Fellow of the Institute of Bankers. A long career in financial services including tenure at Prudential (where he co-founded egg plc, the first UK internet bank) and the Co-operative Bank plc (where he was the first CEO of smile.co.uk) and nine years spent in various senior roles with Old Mutual. He has also spent time in South Africa where he was a member of the Executive Committee of the South African Revenue Service and interim chief financial officer at South African Airways. Sector experience Financial management, risk management, technology, corporate governance, M&A and HR. External appointments Non-executive director of Personal Group Holdings plc, Personal Group Limited, Personal Assurance plc, Alexander Forbes Group Holdings Limited and Alexander Forbes International Limited.

JoAnna Foyle

Job Titles:
  • Non - Executive Director
Experience Joined the Board in July 2022. JoAnna has a depth of experience in the global advertising technology industry gained by holding executive leadership positions in operations, client services, marketing, and strategic partnerships. Prior expertise JoAnna most recently served as Senior Vice President, Global Inventory at The Trade Desk. Before joining The Trade Desk, JoAnna was Chief Operating Officer at OpenSlate ahead of its sale to DoubleVerify. Prior to that, JoAnna held executive roles at Rapt (acquired by Microsoft), FreeWheel (acquired by Comcast), Adap.tv (acquired by AOL), and AOL (acquired by Verizon). Sector experience Advertising, media, technology, fundraising, change management, M&A, and business strategy. External appointments None.

John Pearson - Chairman

Job Titles:
  • Non - Executive Chairman
Experience Joined the Board in October 2017. On 30 April 2019 John Pearson took up the role of Non-executive Chairman. John has a long history in advertising and media along with commercialisation and general business development of rapidly growing companies. He brings plc board experience to the Company. John's role is to run the Board, ensure the correct corporate governance is in place, challenge the strategy proposed by Executive management and take into account the views of wider stakeholders.

Nic Hellyer - CFO

Job Titles:
  • Chief Financial Officer
Experience Nic Hellyer brings over 30 years of financial and listed company experience to Mirriad, having held various senior banking, director and CFO positions. He has extensive tech company experience in both the UK and US, and is a former investment banker across a wide range of senior advisory roles including fund raising (IPOs and follow-ons) and M&A for growth companies, both public and private.

Nicole McCormack

Job Titles:
  • Non - Executive Director
Experience Joined the Board in June 2022. Nicole has a depth of experience in the demand side of the advertising market having held a range of senior leadership positions on the revenue generating side of a number of organisations ranging from later stage start-ups to more mature organisations. She is currently General Manager Advertising and Commerce at TeamSnap in Los Angeles. Prior expertise Before joining TeamSnap, Nicole was Head of Advertising Partnerships at Quibi and Senior Vice President Revenue Strategy and Operations at Flipboard. Prior to that Nicole held senior roles at Martha Stewart Living Omnimedia and IAC/InterActiveCorp Advertising Solutions. She graduated with a BA Economics from Cornell. Sector experience Advertising and revenue strategy, media, technology, M&A, and business strategy. External appointments HMO Tech, LLC.

Stephan Beringer - CEO

Job Titles:
  • Chief Executive Officer
Experience Joined the Board in October 2018 to take on the role of Chief Executive Officer following a long career in the advertising industry where he covered a breadth of roles from creative to strategy to technology to data. Stephan has been tasked with renewing the Company's strategy and the way it operates to ensure that the Company is on a path to growth.