ALEXANDER WILLS

As a Digital Marketing Operations Manager at RealTime eClinical Solutions, I manage the full cycle of marketing campaigns-from ideation to execution-within Salesforce, while collaborating with external agencies for ad management. I manage ad budgets, automate lead generation across LinkedIn, webinars, landing pages, and emails, and hire creative specialists such as sound engineers and video producers. Using A/B testing and tools like SEMrush and Hotjar, I analyze and optimize campaign performance... With prior roles as a Digital Marketing Specialist at Calyx and Webmaster for Newport Life Magazine, I've developed expertise in digital strategy, website development, and creative direction. I hold a B.S. in Fashion Merchandising and am pursuing an M.S. in Biopharmaceutical Marketing at USC. Passionate about combining creativity with data-driven insights, I thrive on delivering impactful marketing solutions... End-to-end digital marketing solutions - from lead generation and campaign..