AMY SHERFINSKI

Assisted senior management with business development within the business-to-business, consumer products and health care industries. Responsible for writing RFP's, making cold calls to prospective clients, presenting and pitching agency capabilities, representing the agency at various industry events, providing content for agency Web sites and blogs. Responsible for the execution and launch of brand advertising for Aurora Health Care, Wiscon- sin's largest health care provider. Served as primary agency liaison with client, and assisted with overall strategic direction of account. Lead the development of print, radio and television campaigns. Also responsible for budgeting, staff hours allocation, planning, billing and account receivables. Directed team of seven including creative, production, studio, and media planning and buying staff. Annual budget in excess of $3 million... Primary responsibilities included working closely with the chief financial officer and the executive..