AREA OF PRACTICE

Area of Practice is the brand strategy and design consultancy of Kevin Brainard and Cybele Grandjean. We partner with commercial, cultural, and non-profit business leaders to develop narratives and robust identity systems. We create branded experiences between print and digital-focusing on strategy, information hierarchy, brand voice, typography, innovative design, and meaningful imagery. We collaborate with startups, established brands, and agencies to bring ideas to life.