AXIS - Key Persons
Job Titles:
- Ha Ha Noi Chief Representative
20 Years in Market Research. Ha leads the Axis operations in Hanoi and the Northern areas of Vietnam. She has rich experience in large-scale quantitative and qualitative surveys as well as in-depth interviews for B2B clients.
25 Years in Market Research. Dr.Hoa is an expert in strategic marketing and research consultancy, not only in Vietnam but also in the region (including 5 years with an American research agency and 20 years with Axis Research ). Dr.Hoa is the member of Esomar, AMA, and MRSA. She is also Board Member of HAWEE (Ho Chi Minh City Association for women executives & entrepreneurs.
15 Years in Market Research. Thai is an expert in Data Processing using ASCII, SPSS, Tabulation, and Excel Data. He is in charge of automating quantitative field survey using computer-assisted personal interview (CAPI).
Job Titles:
- Business Development Director
25 years in branding and communications, marketing, advertising and market research. Minh is expert in brand communication strategy, market research consultancy, marketing and advertising strategy. He has worked with some world's largest advertising agencies before joining Axis Research.
10 Years in Market Research. Tram is an expert in qualitative research. She has done numerous projects as moderator for FGDs, mystery shopper for FMCG, Aviation, IT and telecom among other services.
15 Years in Market Research. Hoang Anh is adept in field interviewer management, recruitment, and problem-solving. She is an expert in qualitative and quantitative surveys as well as retail audit in Vietnam.