COMMSTORM

The reality is that anticipation can register in our brain as pleasure or pain. Anticipation is often what we try to build when we are promoting an idea or selling a product. We want our audience to long for the outcome or object we have in mind. We want to have them focused on receiving or achieving that objective so that they can experience the relief of having it. Or, and this is the clever bit, by having to wait, by building anticipation, we can also engender our object with value. By building anticipation we tap into a mindset that says, good things come to those who wait... Debra, after months of reading your blog, I've finally read this About page. So much responsibility that you carry in your work! I like the body of thought that you're building here at Comm. And I like the way you contribute to my body of thought at my own blog, about how to be rich in what matters. I'm honored to know you!... Developing Better Professional and Private Communications