DATA DRIVEN

Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come... A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies we have more data about consumers and their needs, wants, and affinities than ever before... Tom Chavez, Chris O'Hara and Vivek Vaidya have built careers in advancing some of the most groundbreaking technologies for data, analytics and AI.