EMBRACED

Embraced is an EU funded project, involving 12 partners partners from businesses, academia, and research institutions. It is aimed at closing the loop for AHP waste, reducing greenhouse gases emission and increasing sustainability in Europe. The objective of the project is the establishment of a first-of-its-kind demonstration plant of an integrated biorefinery, based on the valorization of the cellulosic fraction of post-consumer AHP waste towards the production of bio-based building blocks, polymers and fertilizers. Embraced will operate valorizing all the fractions from the process, to obtain marketable end-products fully competitive in terms of cost, quality and sustainability. Importantly, the project will follow a circular economy approach, closing the cycle of raw materials and minimizing the use of primary resources, through the establishment of virtuous models of cooperation among all the involved stakeholders... P&G has been a leader in environmental sustainability for..