ENGAGE

Engage ad serving software solutions: built to provide online publishers and marketers with business platforms that effectively target, deliver and report on advertising and promotional campaigns on their Web sites. Engage developed solutions to fit most publishers' needs. Online publishers that needed to get up and running quickly without the up-front investment of in-house advertising operations utilized AdBureau, Engage's turnkey, outsourced ad management solution. Publishers with customized requirements and infrastructure resources and expertise on site, took advantage of AdManager, Engage's site-side solution. Both products utilized the same proven technology, allowing for a seamless migration path as business models changed... 2006: Accipiter (former Engage ad serving solutions group) acquired by aQuantive and subsequently by Microsoft... 1996: CMGI creates (and retains majority ownership of) Engage to provide internet marketing technology and solutions

Also known as: Engage, Inc