FEATHER RIVER TOURISM

In speaking with lodging providers some were concerned about the assessment's potential effects on their operations. Concerns such as, "We can't afford to assess our guests on top of existing TOT and still be able to raise our rates". Or, "With a 2% assessment tacked onto their bill, our guests will stop coming. Our revenues will decline."... We are looking to use these funds to obtain an excellent and just balance for the small provider as well the large by leveraging these dollars to benefit the entire lodging community. Our goal is to increase awareness of our area as a travel destination with focus on our unique culture and values and stewardship of our beautiful recreational area. Our shoulder months have plenty of room for additional visitation even now, as we begin to grow this important industry in our area... Some lodging providers continued to feel that the county should be using the existing TOT funds to accomplish what this district proposes to do; market, promote, and..