GARY

I firmly believe that people can solve any large problem by breaking it down into the smallest core problems and then using design thinking to generate solutions. I live for the moment when my team puts the pieces together to generate a new solution to a problem... Products are complicated creatures. I live to tame them. Successful businesses rarely survive with just one thing. The product is more than the thing that the customer buys or a users uses. Products have to be instantly understandable, relateable, and familiar, while also being unique and memorable. How does it do that? Product Design.